Turkey is a popular destination with an increasing number of visitors.
As a bridge between Asia and Europe, at the crossroad of civilisations, Turkey has excelled in establishing itself as a mainstream destination for the visitors all over the world because of its rich culture, history and natural beauty. Tourism industry has boomed since 2004 and it supported growth in the industry. The direct contribution of the travel and tourism industry to the GDP has been TL 57.5 billion and the total number of international visitor arrivals is more than 31.5 million tourists in 2015.
We wanted to discuss the investment opportunities in the sector with 25 years experienced hospitality consultant, Ms. Serra Arikok:
Can you please give an overview regarding the hospitality investment opportunities in Turkey?
Turkey has become the sixth most visited country in the world and has a lot to offer in hospitality sector while growing with developments in economic, academic, cultural and social life. Having an enormous boom in hospitality sector in the recent years, Turkey is now offering much more than leisure and corporate travel but also health, shopping, entertainment and also halal tourism.
What would you suggest to the investors who would like to invest in Turkey?
Turkey derives value from almost every sub segment of tourism to the investors. On the other hand, the investor has to be very attentive before investing as some segments are waiting for the clever investors that would give much higher return than others. The investor should invest in hotels on each category in accordance with the region’s characteristics. This will direct and guide potential investors to the right investment project.
The investors should also see the potential on the sub sectors serving tourists like international restaurants, museums, shopping & entertainment facilities, health-related tourism like hospitals or the clinics for light surgeries like hair plantation, plastic surgery that the growth is expected to USD 10 billion by 2017. There are also cross opportunities to bring many strong high quality brands in health, shopping sectors as well as restaurants to Qatar and other Gulf countries.
Halal tourism market is also increasing rapidly and is expected to reach more than USD 160 billion globally in 2017. Our company is serving the investors who plan to invest in Turkey to show all the opportunities, practical solutions to gain in short and long term. We continue to serve the client even after the completion of the project as their representative in Turkey.
About Serra Arıkök
Starting her career at Sheraton Hotel Istanbul in 1991, Serra Arikok worked at managerial positions in Sales and Marketing Department of international hotels like Mövenpick, Princess Hotels, Conrad, Ciragan Palace Kempinski and The Marmara Hotels. She continued her career as GM of the first HIP and design Hotel of İstanbul, The Sofa Hotel.
Currently, she is conducting her own hospitality consulting & management company. Some of her projects are the management agreement of Jumeirah with the iconic hotel of Istanbul,
Pera Palace, the agreement of St Regis Istanbul for Macka Hotel, agreement of worldwide known Spago restaurant of Wolfgang Puck in Istanbul, management and investment consultancy to many important company and holdings from all over the world.